Client List

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“I have worked with Emily for more than 10 years, at Beaver Creek, at Breckenridge, at Crested Butte, and on numerous topics ranging from skiing to golf to hotels to resort real estate to fine dining. I honestly can’t remember how many articles she has inspired or assisted me with, probably dozens, and the reason history keeps repeating itself is simple: she does a great job, has creative ideas, does not waste time with unrealistic pitches, and always gets me the information I need when I need it. Unfortunately, this level of responsiveness and professionalism is the exception rather than the rule in the public relations business, and there are plenty of other individuals I have worked with just once and never again. The bottom line is that there are few – if any – other people I would rather have to depend on to help me get my work done than Emily McCormack and Hula Communications. 

“Emily’s depth of understanding for public relations, as it relates to the outdoor and ski industries, is unmatched. Her organization, emotional intelligence, strategic thinking, media contacts, and copywriting skills are invaluable to SkiBig3.”

“Simply put, Emily McCormack is a joy to work with from a newsroom point of view. She always considers the journalists and what they are looking for in her contacts with us, and works to match up her story pitches or press releases to what ultimately is most relevant to readers (who also are her clients’ potential customers). As a result, she tends to win the trust of the journalists faster than the vast majority of public relations people, who tend to be focused on their client to the point that their ideas are self-serving rather than of interest to readers and whose submissions of press releases don’t stand up to basic standards of journalism, rendering them too often unusable. She is pleasant, smart and persuasive in dealing with people for whom skepticism is a job requirement. She understands that we’re all about the reader in our news pages and works hard to match her messages to that. You can’t go wrong putting Emily to work for you."

“Thanks for all your help on the story — you were absolutely one of the best PR professionals I’ve ever worked with.”

“Thanks so much for following up after the Ageless weekend, Emily - it was FANTASTIC!!! I really do feel very fortunate that I was able to experience the program and am very anxious to share with our readers, as I know it will definitely pique their interest! I learned so much and honestly it really has empowered me on a personal level to take control of my health and lifestyle. Emily - again thank you so much for setting the weekend up for me to experience and I'll be in touch soon!”  

“Thank you so much for all your efforts in putting together the trip, even with the knowledge that the property is hiring someone internal. That shows a lot of class on your part, and a true motivation to do the best for your clients.”